The 70s were full of social changes, often influenced by fashion and catwalks. The predominant clothing style at the beginning of this era was hippie, also very characteristic of the 60s. Later, the vintage fashion style, bright and fun colors, evening dresses, afro hairstyles and looks inspired by rock and roll became popular.
Below, we tell you in more detail all about the history of 70s fashion, its characteristics and the icons who set trends with their outfits. Get inspired!
70s Fashion History
The 1970s represented the decade of fashion freedom. It was mainly characterized by being diverse and daring, mixing the style of the hippie movement with more bohemian and retro looks. The pop and psychedelic style imposed the brightly colored prints that also predominated in the 1960s. On the other hand, long hairstyles with volume imposed the Afro look for men and women of all races.
Finally, it should be noted that in the early 70s, unisex beauty salons,bell-bottom trousers and the use of platform shoes both in men and women emerged. 
Characteristics and trends of the 70s
70s fashion for women
- Colors:bright colors, retro fabrics and knits Synthetics were big trends in the 70s. There was also a high demand for ethnic designs and the use of sequins.
- Skirts:The most popular styles were vintage miniskirts, denim skirts, plaid skirts, and those with bright, colorful prints.
- Pants:At the beginning of the 70s, women wore pants. high-waisted and flared to create a long, slim silhouette. However, by the end of the decade, the trend that was imposed was the use of tight pants and satin fabrics, marking the beginning of a punk style that began in the following decade.
- Variety of garments: The 70s were characterized by the fact that there were no rules in fashion, hence its great diversity from a hippie style in its beginnings, passing through the use of ethnic clothing, oriental blouses, tunics, vests, sleeveless dresses, sequin embellishments, to crochet swimsuits.
- Footwear:Platform shoes in strong and vivid colors predominated. In addition, many women began to pack the long boots that had become a trend in the final years of the decade.
- Hairstyles and Makeup: As for hairstyles, messy curls and afros were in fashion, as well as haircuts with bangs or layers. The makeup look changed to more intense lip tones, long eyelashes, and shadows that sought to add depth to the gaze.
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Accessories: When it came to fashion trends, accessories played a very important role in the 1970s. The most successful were large sunglasses, as well as accessories from Native American tribes.
Men's Fashion in the 70s
- Shirts: Shirts with wide collars or V-necks and printed polyester and velvet fabrics predominated.
- Pants: Wide-legged pants were all the rage at the beginning of the decade. However, by the end of this period, trousers became tighter again.
- Suits: Formal suits continued to be worn, but tracksuits and sportier looks also became very fashionable.
- Hairstyles and accessories: Long hair and sideburns were the most prevalent among men. As for accessories, chains with ostentatious medals became one of the most popular trends, and hats, characteristic of years past, began to disappear.
Icons that set trends
In the world of film and entertainment, personalities stood out who set trends in 1970s fashion with their looks, such as Priscilla Presley, Anita Pallenberg, Brigitte Bardot, and FranƧoise Hardy, among others.
As far as designers and fashion brands are concerned, the work of Armani or Balenciaga, Versace and Vivienne Westwood stood out during this period. 
70s fashion in Mexico
The change in 70s fashion was also felt in Mexico, a time of psychedelic designs, hippie style, and fashionable outfits.
During this period, printed designs, lines, and Flowers and bright colors. Pants, unisex bags, and platform sandals or shoes became popular among women.
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