Let's put ourselves in a situation... You want to give a top perfume to your special someone... and you find one like Aventus by Creed (DIVAIN-228). Its name itself already indicates exclusivity and luxury, so you can guess a high price, so the almost $10,000 that it costs doesn't surprise you (or maybe it does). But what will surely surprise you is finding its equivalent in DIVAIN for only$515.
You may wonder... How can this be? Why do some perfumes have exorbitant prices, while other very similar ones are super affordable? Let's find out.
Unique and exclusive ingredients
The world of perfumery is no exception to the "everything has been invented" mentality. That's why master perfumers strive to create the most innovative and special fragrances possible. 
And the only way to achieve this? By creating a unique combination of ingredients, which is why they often have to resort to raw materials that are either super exclusive or rare in themselves. And these ingredients are not cheap, so the final price of the fragrance is high.
Some of the exclusive ingredients of expensive perfumes come from remote places or their extraction is extremely complicated, as in the following cases:
- Ambergris: A secretion produced by some species of whales, whose price per kilo is 5,000 dollars. But of course, it provides a unique aroma and also increases the fragrance's hold.
- Orris: The scent of iris root is very reminiscent of violets, but it's much more special. Its high price of 3,000 dollars per kilo is due to the fact that the extraction of this essence can take 3 to 5 years.
- Oud: This wood of Asian origin (also known as agarwood) is a true object of desire for perfumers, as it gives the fragrance body and intensity. It smells like a mix of wood and hazelnut, and is very popular in expensive men's and oriental perfumes. Its price is also around $3,000 per kilo.
But really, almost all brand-name perfumes today are made using chemical formulas that mimic natural essences, so raw materials are not the main reason why a fragrance is so expensive. In fact, according to the popular British newspaper Daily Mail, the price of the fragrance itself generally does not exceed 3% of the total.
That remaining 97% is due to the two factors that we explain below (in addition to the profit margin, of course).
Design and packaging
As is well known, the most expensive perfumes on the market come from the most exclusive fashion brands in which design and attention to detail are their maxims.
So, they can't bottle their fragrances in simple bottles made of normal materials, no. They seek to make the bottle a true collector's item so that the perfume becomes an object of desire not only for its aroma. To do this, they hire some of the best product designers, whose fees are reflected in the final price of the perfume.
Then there is the (not so isolated) case of some bottles that contain gold, sapphires, rubies or even diamonds.
Advertising campaigns
Although without a doubt, advertising campaigns are what decisively raise the price of a perfume. Some of the best perfume ads feature stars such as Rihanna ,Johnny Depp or Kate Moss, and hiring them isn't exactly cheap.
Where to find the best cheap perfumes online
If you're one of those who doesn't pay as much attention to the exterior and prefers a nice interior, equivalent perfumes are your solution.
At DIVAIN, we prioritize the quality of the fragrance above all else, dispensing with expensive advertising campaigns and luxury packaging. We opt for bottles with simpler designs, but, yes, very aesthetic and taking care of every detail; to make them special even if they don't contain gold, diamonds, or are designed by a renowned designer. Ours are made of glass with a wooden stopper. This way, we can keep prices down while maintaining exceptional quality. What's more, after purchasing two, you can get your cheap perfumes online with no shipping costs.
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