Throughout history, perfume brands have created television commercials that have revolutionized the sector by moving and inspiring. Most of these spots have opted for the storytelling format, based on telling a story that keeps the audience interested until the end. In addition, many of them have been positively valued for their ability to change stereotypes and fight against prejudice.
The success of these creations has led many people to opt for a particular fragrance before even smelling it. Below, we've compiled a list of the best perfume commercials that have ever appeared on television. You'll want to watch them all again!
1. CK One by Calvin Klein
The advertising for CK One by Calvin Klein is so revolutionary like the cologne. In just 30 seconds we can understand why it is a perfume for everyone. The ad shows an older woman, couples kissing, groups of dancers and a young Kate Moss, all having one thing in common:t he unisex fragrance.
2. J’Adore by Christian Dior
Another of the most recognized perfume ads is J’adore by Dior, directed by the visionary Romain Gavras and starring Charlize Theron. In the spot we can see a group of strong girls united as one. The elegance and sophistication of Dior's perfume are shown through the golden color that predominates in the environment.
3. The One by Dolce & Gabbana
In this short film called“Street of Dreams” and directed by the famous director Martin Scorsese we can see a glamorous Scarlett Johansson talking with the attractive Matthew McConaughey, with whom she has a romantic relationship. This advertisement, used to promote The One by Dolce & Gabbana for men and women, is in black and white and quite simple. However, it keeps you glued to the screen from the first second.
4. Yes by Giorgio Armani
Cate Blanchett defies age in perfume ad Yes by Armani. This one looks spectacular as she looks confidently at the camera with little makeup. The ad showcases a real-life look of a busy woman maintaining that irresistible combination of grace, strength, and free spirit.
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