During the 90s, fashion and makeup underwent a radical change compared to the previous era. The extravagance that marked the 80s was replaced by simplicity and naturalness. Likewise, new top models such as Naomi Campbell and Kate Moss appeared on the catwalks, dazzling with looks inspired by musical styles such as grunge.
It was a decade marked by the tendency to not follow trends, but rather to follow your own inspiration. Below, we'll tell you in more detail how 90s makeup evolved, its entire history and its characteristics so you can recreate it in your own home.
History of 90s makeup
The makeup of the decade of the 90s is characterized by absolute simplicity. The ostentation that characterized the 80s was already a thing of the past. It was an era marked by new top models who revolutionized the catwalks, such as Claudia Schiffer, Cindy Crawford, Naomi Campbell, and Kate Moss.
Naomi Campbell was ani con during the 90s. This model achieved success thanks to the support of brands such as Yves Saint Laurent, who threatened Vogue with the removal of all its ads from the magazine if they continued to refuse to hire Campbell to appear on one of its covers.
This is how the model became the first non-Caucasian woman to pose for the cover of the French edition of Vogue. This led to the birth of a new concept of feminine beauty where the indifference towards skin color on the catwalks became one of the most important achievements of the 90s.
In addition to female models, actresses also became idols to follow due to the strength of their personality. Those who genuinely managed to highlight what they really were and what they desired inspired a trend. For example, the character Rachel from the hit series Friends, starring Jennifer Aniston, was a hit thanks to her casual style and natural makeup. Below, we'll tell you about the most notable trends and characteristics of the makeup that dominated this era so you can recreate your '90s outfit.
Characteristics of '90s makeup
Face and skin
Regarding makeup facial, it was about correcting all the imperfections of the face with a foundation of the same tone as the skin to look as natural as possible. Similarly, tanned skin also set a trend at this time.
To add a sexy and elegant touch to the face, many women like Cindy Crawford, painted a fake mole on their lips or chin.
Eyes
During this decade, monochromatic eyeshadows were used, preferably in pastel tones and earth colors, which sought to give depth to the look. These shadows were painted from the mobile eyelid to the base of the eyebrow. In addition, it was very common to use mascara to lengthen and give volume to the eyelashes.
Eyebrows
During the 90s, extremely thin and rounded eyebrows came back into fashion, giving women a more mature and delicate face. The most daring chose to pluck their entire eyebrows and paint them with a pencil.
Lips
Lined lips predominated and with Kate Moss-style shine. It is from this moment on that gloss achieves success in the beauty market. Another typical lip color that was very popular in the 90s was brown and similar colors, from the softest shades like terracotta to the darkest ones.
Cheekbones
Discreet blush colors were used for the cheekbones, since the goal was to achieve a natural tone that wouldn't stand out too much because the focus of 90s makeup was on the lips.
90s Hairstyles
As for hair beauty, the high bun with two strands on the sides of the face was one of the most typical hairstyles of the 90s. On the other hand, the disheveled mane with striking tones and highlights of various colors in the style of Geri Halliwell or Britney Spears was the preferred look of the most rebellious women.
Finally, wearing hair with great volume in the style o fMariah Carey became a trend. Haircuts with movement like Meg Ryan's or Rachel from Friends also became very popular.
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